Is your campaign video making you money? How to monetize long-form marketing videos.

“Is long-form video marketing dead?”

You ask, scrolling through 10-second reels promising to help you clear $20K a month selling audiobooks on Amazon, all from an overwater bungalow in Bora Bora while sipping mimosas at 11 am on a Monday.

After all, long-form marketing videos require TONS of hours coordinating busy schedules with your team, securing a filming location, reviewing your script, and getting everyone camera-ready.

(PLUS all that money you’ve got to pay the production company you hired.)

So the big question is…

Is it really worth it?

Short-form videos appeal to a wide audience with short attention spans who don’t care so much about who you are

or what you do.

Wouldn’t it be easier―and much cheaper―to just post a bunch of short, casual reels on Instagram in the days leading up to your big launch?

Well…yes.

But here’s the big BUT.

Short form videos like TikToks, Reels and YouTube Shorts are like those trending shoes you bought on sale for super cheap.

They made you look hip and relevant.

Everyone LOVED them…for about 30 seconds.

But by the end of the night, your feet were pinched and blistered, and those shoes ended up in the back of your closet because your local resale store moved on to the next big trend.

Here are 4 ways long-form marketing videos perform better than short-form reels:

1. In depth storytelling

Long-form videos provide the opportunity to tell a more detailed and complex story. This can be particularly effective when trying to communicate the features and benefits of a product or service.

2. Strong brand loyalty

Longer videos give viewers more time to engage with the content, potentially leading to deeper emotional connections and greater brand loyalty.

3. High conversion rates

The longer you get your crowd to engage with your content, the more likely they will be to buy into your cause or product. This is key to converting viewers into repeat customers. More screen time = more opportunities to present a persuasive argument or call-to-action.

4. Better SEO

Longer videos tend to rank higher in search engine results, which can lead to increased visibility and traffic to your website.

This doesn’t mean you should ditch short-form video content for something longer.

You need BOTH to be able to grow and convert your audience.

Consistent, shareable visual identity and messaging (like short-form videos) help you get the attention you need, so that your audience can easily recognize and connect with your brand online.

This will help you grow your audience.

Whereas long-form videos give your viewers the chance to dig deeper into your mission, connect with your brand, and help build trust and credibility with your audience, making them more likely to donate to your annual campaign or buy the product you’re selling.

This will help you grow your funding.

It’s easy to get lost in the crowd when you’re doing what everyone else is doing. Stick to what feels right for your brand, consider the long-term goals and benefits, and always diversify the kinds of video content you’re creating.

To learn more about how to monetize your marketing videos for ultimate global domination, reach out to our TOP team, and we’ll create a strategy that works for you!

Book now!